As a Boston Video Production Company we work with a wide variety of marketers on all sizes and kinds of projects. Over thousands of videos, we’ve seen marketers make lots of mistakes that impact cost, timeline, and quality. Here are our top 25 video production mistakes, so you can avoid making them. 1. Indecisiveness Not knowing what they want and why they want it is often the biggest mistake a marketer can make, and it effects everything that follows. 2. Not understanding the role you play Boston video production will discuss many options with you, and if you’re prone to bright shiny object syndrome, you can fall in love with various ideas and lose sight of anything that resembles a clear vision. As a result you receive a video that’s a mash-up of all those ideas and becomes an unfixable mess. 3. Video preferences have changed drastically It needs to be understood that what was perfectly acceptable a few years ago is termed as old school today. Today’s viewers want short, to-the-point videos that communicate the message quickly, and in a very engaging and visually stimulating way. 4. Different platforms demand different formats There are more platforms now and each one has some pretty specific best practices. Ignoring those best practices will lead to nobody watching your video. 5. Not building in versions for all your different platforms into the budget Circling back after your video is finished to create different versions for your various platforms will cost you more than building those versions into your original video production budget. 6. Not clearing doubts Once you sign your agreement, you will receive everything it lists. Make sure you understand what’s included in your video project and what’s not. It is perfectly okay to send your proposals or agreements back for changes. 7. Trying to get the best quality with the lowest price When you receive your proposals, there will be a variety of prices. It’s human nature to gravitate to the lowest price. Don’t pick a vendor just because they’re the cheapest. Quality should come first. 8. Not trusting your video production company Once you hire your video production company, they are your partners. If you’re unsure about anything, don’t hesitate to ask them. 9. Forgetting that your video must tell a story The human brain is wired to absorb information through story. Your video will be most effective when it tells a story that engages your viewers. 10. Packing your script with as much industry language as possible One big reason people stop watching a video is because they have a hard time following what you’re trying to say. Your Boston video producer will steer your script away from the industry language and toward a clear story that viewers can follow. 11. Not giving the script a thorough review Give the script a thorough read. If you would want it changed after the completion of the video, it will cost you extra. 12. Not making sure the storyboard is right before signing off The storyboard shows you how your video will look. Review it carefully before video production. 13. Careless while scheduling Part of pre-production is scheduling, for the location for your shoot, and the people who will be filmed. If your video crew shows up, but everyone isn’t available for filming, you’ll need to pay extra for an additional shoot day. 14. Not considering professional talent It is inexpensive to hire an actor and the difference between professional talent and internal talent is usually huge. 15. Not considering a teleprompter If the person representing your company must look at the camera and their message must be tightly controlled it’s a good idea to consider a teleprompter. 16. Not scheduling time to focus Being there while the production happens is crucial. The people starring and the production crew will have questions and you might be the only one who can help out. 17. Not being polite to your video producer and crew People can be tired, and they can be angry about other things but that's no excuse for being rude to your video crew. If you're impolite to them, they’re not going to do the best job possible in filming your video. 18. Forgetting that you approved the script If you don’t like the video, think carefully about what you don’t like and how you’d like it to be changed. And know that if your fixes call for scripting changes, you’ll pay extra. 19. Forgetting that you approved the storyboard If you want changes to your video’s visuals, some can easily be made. But complex changes will cost you more. 20. Giving vague change requests Be specific in your direction, so your editor knows how to make your video better. If something doesn’t feel right, watch it several times so you can figure out why. 21. Leaving out the call to action It is crucial to make sure to include a call to action in your script or storyboard. \in other words, what is the main purpose of your video? 22. Not limiting your decision-makers Asking a lot of people about their opinions can cause confusion as everyone thinks differently. Make sure you only ask for feedback from people who actually matter. 23. Not wrangling your decision-makers It’s your job to wrangle those decision-makers so they don’t make the editing process one big mess. Put yourself between the decision makers and your editor - organize all change requests into a single list. 24. Not having a plan to measure feedback Your goal is not to make a video – it’s to have your video do a specific job for you. 25. Not knowing what metrics are important Video analytics are crazy detailed. It’s easy to generate big reports with all kinds of numbers and charts and graphs. But which metrics actually have meaning for you? Unless you figure this out, you won’t be able to understand or explain ROI.
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