If you’ve ever wondered how you can actually make a virtual tour for your company or real estate you may be selling, then you’re not alone. There are certain programs that you can use to create these virtual tours and this article is going to bring you through your top VR tour software options. However, first of all, you’ve got to look at the post-production flow. This will help you understand how virtual tours are created in the first place. Afterwards, we’ll go through the virtual tour software that you need to make that happen. Post Production Workflow 1. Get those images onto your computer and prepare them for your panorama The first step once you’ve taken all of those quality photos of your space is to get them onto your computer. You might think that you can easily dump all of your files into a folder somewhere on your desktop, but that’s not the best way of going about things. It’s so much better to use an image management software like Adobe Photoshop Lightroom or Photomatix Pro. These are the best pieces of software you can get where you can easily upload your photos and edit them to your heart’s content. 2. Create the panorama for the virtual tour. Next up, it’s time to create the panorama that’s going to be the basis of your virtual tour. Once you’ve done some tweaking on your original photos, you can easily create your panorama with the right software. There are three that you should definitely look into – AutoPano, PTGui, and Hugin. Each of these programs are going to allow you to upload your edited photos and create an amazing panorama that will dazzle your customers once made into a virtual tour. 3. Edit the image and give it a bit of a retouch. Now, you’ve got your panorama onto your computer and you’re ready to take on the next step of editing it and retouching. This is where the real magic is going to happen. Now, you don’t have to retouch your panorama. You can easily just upload it onto your site as a VR tour and be done with it. However, retouching your panorama is going to give it that extra little shine that will take it from an ordinary virtual tour to something that’s amazing. You can use Photoshop Elements, Adobe Photoshop, or GIMP for these jobs. If you have a tight budget, then GIMP is the free option out of those. However, getting a Photoshop subscription and learning how to use Photoshop is going to make your retouching process so much easier. You’ll be able to get rid of any of those mistakes in the final panorama. 4. Turn that panorama into the final virtual tour to go online. And now, once you’ve gotten your panorama looking stunning, it’s time to create that final virtual tour. This is going to be done over Flash or Quicktime, so keep that in mind as you are creating the final tour. If you want the best of the best in terms of virtual tour creation software, then you have got to go with Panotour. This software is super easy to use, you can connect hotspots visually, and you can easily embed your tour into your website when you’re done. Sure, there are other options out there like Pano2VR or JATC, but they are definitely not as high quality and easy to use as Panotour. Be sure to check it out when you’re in this stage of creating your virtual tour. 5. Add it to your website for your customers to see. And of course, once you’re done with all of these steps, it’s time to get your virtual tour out there for the world to see. If you don’t have a website yet, the best software that you can use to create a website is Wordpress with a host site from Bluehost. Creating a website with these tools has never been easier and you’ll be up and running in no time. Once you do have your site, you can use the Pano2VR plugin for Wordpress and get your tours online. You can also use Panotour if that’s the option you went for in the above step. Choosing a virtual tour software should be pretty easy with the above guide. Which ones are you going to choose for the entire post-production flow?
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The main of any video production company should be to tell a story in a very compelling way that will leave an impression in the viewers mind; here are some of the other advantages of uses video for your business: 1) Fun marketing One of the best things of producing corporate videos is being visually able to showcase your business. It doesn’t have to be very detail oriented or any sort of fancy film production. In fact, corporate videos for websites work best when they focus more on product uses and industry trends than sales or hype. Videos remind people that your company is run by people who share similar values and beliefs. 2) Portray your story Video production Boston makes telling your businesses story so much easier and it is also very interesting for the viewers to watch rather than having to read about it in a newspaper or magazine. You can explain your businesses benefits without having to worry about commercial constraints. 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Ultimately, you will have more and more customers to share your products and services with and your business will certainly thrive. 8) Customer testimonials One of the most efficient ways to let mass consumer base know about the benefits of your products is to make a video production of customers who have used your products/services sharing their experiences and opinions. Make sure everyone is sharing their honest opinions and it does not look made up, because that could result in the complete opposite of what you initially intended to do with this video. This is a great way to attract potential consumers. 9) Training Videos Since video can help accelerate learning, your company can save money on training employees by making videos that teach them on their own time. Training videos are effective because they provide visual demonstrations that can be clearer than studying a manual or staring at static diagrams. Employees can watch the video over and over until they retain the information. As a Boston Video Production Company we work with a wide variety of marketers on all sizes and kinds of projects. Over thousands of videos, we’ve seen marketers make lots of mistakes that impact cost, timeline, and quality. Here are our top 25 video production mistakes, so you can avoid making them. 1. Indecisiveness Not knowing what they want and why they want it is often the biggest mistake a marketer can make, and it effects everything that follows. 2. Not understanding the role you play Boston video production will discuss many options with you, and if you’re prone to bright shiny object syndrome, you can fall in love with various ideas and lose sight of anything that resembles a clear vision. As a result you receive a video that’s a mash-up of all those ideas and becomes an unfixable mess. 3. Video preferences have changed drastically It needs to be understood that what was perfectly acceptable a few years ago is termed as old school today. Today’s viewers want short, to-the-point videos that communicate the message quickly, and in a very engaging and visually stimulating way. 4. Different platforms demand different formats There are more platforms now and each one has some pretty specific best practices. Ignoring those best practices will lead to nobody watching your video. 5. Not building in versions for all your different platforms into the budget Circling back after your video is finished to create different versions for your various platforms will cost you more than building those versions into your original video production budget. 6. Not clearing doubts Once you sign your agreement, you will receive everything it lists. Make sure you understand what’s included in your video project and what’s not. It is perfectly okay to send your proposals or agreements back for changes. 7. Trying to get the best quality with the lowest price When you receive your proposals, there will be a variety of prices. It’s human nature to gravitate to the lowest price. Don’t pick a vendor just because they’re the cheapest. Quality should come first. 8. Not trusting your video production company Once you hire your video production company, they are your partners. If you’re unsure about anything, don’t hesitate to ask them. 9. Forgetting that your video must tell a story The human brain is wired to absorb information through story. Your video will be most effective when it tells a story that engages your viewers. 10. Packing your script with as much industry language as possible One big reason people stop watching a video is because they have a hard time following what you’re trying to say. Your Boston video producer will steer your script away from the industry language and toward a clear story that viewers can follow. 11. Not giving the script a thorough review Give the script a thorough read. If you would want it changed after the completion of the video, it will cost you extra. 12. Not making sure the storyboard is right before signing off The storyboard shows you how your video will look. Review it carefully before video production. 13. Careless while scheduling Part of pre-production is scheduling, for the location for your shoot, and the people who will be filmed. If your video crew shows up, but everyone isn’t available for filming, you’ll need to pay extra for an additional shoot day. 14. Not considering professional talent It is inexpensive to hire an actor and the difference between professional talent and internal talent is usually huge. 15. Not considering a teleprompter If the person representing your company must look at the camera and their message must be tightly controlled it’s a good idea to consider a teleprompter. 16. Not scheduling time to focus Being there while the production happens is crucial. The people starring and the production crew will have questions and you might be the only one who can help out. 17. Not being polite to your video producer and crew People can be tired, and they can be angry about other things but that's no excuse for being rude to your video crew. If you're impolite to them, they’re not going to do the best job possible in filming your video. 18. Forgetting that you approved the script If you don’t like the video, think carefully about what you don’t like and how you’d like it to be changed. And know that if your fixes call for scripting changes, you’ll pay extra. 19. Forgetting that you approved the storyboard If you want changes to your video’s visuals, some can easily be made. But complex changes will cost you more. 20. Giving vague change requests Be specific in your direction, so your editor knows how to make your video better. If something doesn’t feel right, watch it several times so you can figure out why. 21. Leaving out the call to action It is crucial to make sure to include a call to action in your script or storyboard. \in other words, what is the main purpose of your video? 22. Not limiting your decision-makers Asking a lot of people about their opinions can cause confusion as everyone thinks differently. Make sure you only ask for feedback from people who actually matter. 23. Not wrangling your decision-makers It’s your job to wrangle those decision-makers so they don’t make the editing process one big mess. Put yourself between the decision makers and your editor - organize all change requests into a single list. 24. Not having a plan to measure feedback Your goal is not to make a video – it’s to have your video do a specific job for you. 25. Not knowing what metrics are important Video analytics are crazy detailed. It’s easy to generate big reports with all kinds of numbers and charts and graphs. But which metrics actually have meaning for you? Unless you figure this out, you won’t be able to understand or explain ROI. |